What is the company? FedEx
Who is the target audience: For anyone who has seen Cast Away
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor, it's using a pop culture reference
How were camera shots and editing used to enhance the message? The woman opened the FedEx box much quicker then it would have been.
What is the slogan/message for the company?
Was the message effective? Why or why not?
What is the company? Dodge
Who is the target audience: Toward a male audience
What persuasive method used (humor, action, celebrity, human interest, etc.)?
How were camera shots and editing used to enhance the message? Quick cuts to show the action, the guy grabbing the car seat,
What is the slogan/message for the company? Grab life by the horns
Was the message effective? Why or why not?
What is the company? Gatorade
Who is the target audience: People who know and like basketball
What persuasive method used (humor, action, celebrity, human interest, etc.)?
How were camera shots and editing used to enhance the message? He was sweating gatorade
What is the slogan/message for the company? Is it in you?
Was the message effective? Why or why not?
What is the company? ESPN
Who is the target audience: Guys who watch ESPN and know the anchors
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor and celebrities
How were camera shots and editing used to enhance the message?
What is the slogan/message for the company?
Was the message effective? Why or why not?
What is the company? H and R Block
Who is the target audience: People who are doing their taxes
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor and celebrities, or the fact that he's in a shaving commercial when he hasn't shaved in 50 years.
How were camera shots and editing used to enhance the message?
What is the slogan/message for the company? Don't get bad advice
Was the message effective? Why or why not?
What is the company? Bud light
Who is the target audience: people who drink beer
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? They started with a parade shot. they showed the perfect beer bottle with everyone looking at him weird.
What is the slogan/message for the company? Make it a bud light
Was the message effective? Why or why not? People were talking about it so it was probably effective.
What is the company? Visa check card
Who is the target audience: people who know yao ming
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor and celebrities
How were camera shots and editing used to enhance the message?
What is the slogan/message for the company? It's everywhere you want to be.
Was the message effective? Why or why not?
